Deploy.05
Fuck Your Teachable Moments
We believe in teachable moments - absolutely. Building Friday Deploys has provided plenty of them: unexpected setbacks, tricky product challenges, and more. And we know there are many more ahead. People often remind us that most brands fail, that success is unlikely - we've heard it plenty. But we deeply believe in what we're building, the vision we're executing, and the audience we're building it for. So sometimes, we have to say: fuck your teachable moment - and keep going.
Various Keytags
Born as a studio experiment to answer a simple challenge - can the tiniest object deliver an outsized burst of joy? With plenty of choices, we picked this one because we believe in teachable moments. Just not always.
Stilform Aluminium AEON Pencil
High grade, customizable components, anti-roll side barrels and a selection of detachable nibs to choose from - graphite for sketches, “eternal” alloy for notes.
Snow Peak Flexible Insulated Shirt
Inspired by Japanese climbing gear and designed for unpredictable seasons, this quilted shirt‑jacket blends soft stretch with recycled insulation and water‑repellency. Full‑snap, collar, dual pockets: big warmth, clean lines.
Nevin Pontious’ Duffle Bag Collection
Photographer and creative director Nevin Pontious, known for capturing the raw spirit of Americana, crafted 31 one-of-a-kind duffle bags. Each bag is sewn from century-old convention tent canvas.
Specht Espresso Machine, Singer 911 Inspired
Specht customized La Marzocco Linea Minis inspired by a Singer Porsche 911, featuring handmade aluminum bodies, nickel-plated brass grills, Fuchs-wheel steam knobs, early 911 heater-control paddles, classic-car wooden steering cup rails, and more.
Design
The first portable webcam designed especially for your laptop - just a tad taller than a gummy bear.
Calling all retro-tech fans and hobbyist coders - a nostalgic gadget designed specifically for tinkering.
Annual roundup showcasing designers' favorite tools.
Create
Swiss Design studio’s generative tool creates structured chaos.
Image generator for designers.
Apple’s new vision. And a very unfortunate play button.
Culture
Sculptor Aman Khanna’s humorous clay figurines reflecting everyday human fragility and dilemmas.
Project by Mihai Parparita that makes classic Mac and NeXT emulation accessible.
Annual celebration of works designed for the web.
