Deploy.04
The Path To Excellence Is Rarely A Straight Line
Building Friday Deploys has been anything but straightforward. Over the past few years, we've dealt with our fair share of challenges, providing valuable lessons along the way. Looking back, the winding road has helped us refine our craft, drawing upon these experiences to strengthen our creative direction, partner with better suppliers, and improve the quality of the products we make. Every turn offers something new, and we look forward to what we'll learn next as we continue to share our vision with you.
Norenwear Straight Line Tee
Matt Noren's 17 years in NYC's Garment District taught him "excellence is rarely a one-step process"—captured in this hand-sewn tee's curved typography on premium cotton.
Europa Clipper Mission Watch
Anicorn transforms NASA's quest to Jupiter's moon Europa into something you can wear. This tribute carries Ada Limón's poem and 2.6 million signatures sent across space.
GRID® iPhone 1st Generation
Sixteen years ago, the original iPhone changed everything. GRID celebrates this hardware icon as a statement art piece, turning each component into a visual story of digital evolution.
Hem Boa Pouf
Sabine Marcelis's donut-shaped Boa Pouf brings playful geometric boldness to any space. Wrapped in seamless shape-knit textile with an air-brushed finish, it's sculptural furniture that begs to be sat on.
Design
The open-source ball-balancing robot you bring to life.
Fictional Brands Archive
A home for every fake brand you've ever wished existed - and a few you didn’t.
Shopify's latest flex - a GTA inspired video game for the browser.
Create
Waiting is inevitable. Might as well stare at loading animations.
Head of design at Analogue, Carl Hauser shares his “every day sketches, brainfarts and flying ideas.”
Commute Visualizer
Beautiful visuals of how we're all stuck in traffic together.
Culture
A stroll down the internet’s evolution, sharing digital relics and artifacts.
Daily wisdoms from Marcus Aurelius, Epictetus & co. for serenity, resilience & better living.
In Egypt, calligraphy rebounds from 'creative destruction', sparking a fresh wave of popularity.
